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Marketing
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Area

Sales and Promotion

  • Industrial sales
  • Wholesale sales
  • Consumer product sales
  • Financial services sales
  • Services sales
  • Advertising sales

  • Corporate sales
  • Manufacturer representation
  • Direct consumer sales
  • E-commerce
  • Sales management:
    • District, regional, and higher

  • Promotion:
    • Consumer
    • Trade
    • Sales force
  • Customer service

Employers

  • For-profit and nonprofit organizations
  • Product and service organizations
  • Manufacturers

  • Financial companies
  • Insurance companies
  • Print and electronic media outlets

  • Software and technology companies
  • Internet companies
  • Consulting firms

Strategies

  • Obtain experience through internships or summer and part-time jobs.
  • Seek leadership positions in campus organizations.
  • Work for the campus newspaper, directory, or radio station selling advertisements.
  • Become highly motivated and well-organized.  Learn to work well under pressure and to be comfortable in a competitive environment.
  • Be prepared to work independently and to be self-motivated. Plan to work irregular and long hours.
  • Develop strong persuasion skills.  Learn how to communicate effectively with a wide range of people and build relationships. Take courses in interpersonal communication and public speaking.
  • Develop a strong knowledge base of the product or service you are selling.
  • To deliver effective customer service, develop problem solving skills, self-confidence, assertiveness, and empathy.  Become committed to customer satisfaction.
  • Some positions in sales, such as pharmaceuticals, require at least one to two years of a proven record in outside sales. Be prepared to start in another industry before getting a job in pharmaceuticals.

Area

Marketing Management

Marketing is a functional area that falls in between product development and sales.

  • Product management
  • Brand management
  • Marketing strategy management
  • Advertising management

Employers

  • Consumer products corporations
  • Service providers

  • Industrial goods manufacturers
  • Software and technology companies

  • Advertising and public relations firms
  • Market research firms

Strategies

  • Plan on pursuing an MBA and an internship for most brand or product management positions.
  • Creativity and analytical skills are both critical to success in this field.
  • Develop strong communication skills and learn to work well on cross-functional teams.
  • Build a broad background in advertising, research, consumer behavior, and strategy.
  • Be prepared to start in assisting roles and work your way up.

Area

Market Research

  • Data collection:
    • Primary
    • Secondary
  • Field service

  • Survey research
  • Data analysis
  • Evaluation design
  • Forecasting

  • Reporting
  • Project management
  • Management

Employers

  • Large corporations
  • Marketing research firms
  • Public institutions concerning health, education, and transportation

  • Management consulting firms
  • Advertising agencies
  • Manufacturers
  • Retailers

  • Trade and industry associations
  • Government agencies
  • Nonprofit organizations

Strategies

  • Build a solid background in statistics, mathematics, and behavioral science. Strong analytical and problem solving skills and attention to detail are critical.
  • Learn how to use databases and other marketing and statistical analysis software programs.
  • Get involved with a professor’s research project or pursue an independent study to learn about the research process.
  • Gain experience with data entry and interviewing through part-time jobs or internships.
  • Plan to obtain an advanced degree in business or statistics to qualify for more positions.
  • Graduates with bachelor’s degrees may qualify for entry-level positions such as junior or associate analysts.
  • Work experience in sales and other areas of marketing may prove beneficial.
  • Consider earning the Professional Researcher Certification (PRC) by the Marketing Research Association.
  • Learn to effectively translate and communicate quantitative data in presentations to clients.

Area

Purchasing/Procurement

  • Purchasing/Buying:
  • Wholesale

  • Retail
  • Agricultural

  • Operational
  • Contract or supply management

Employers

  • Manufacturers
  • Retail chains and stores
  • Wholesalers

  • Large corporations
  • Local, state, and federal government

  • Educational institutions
  • Hospitals

Strategies

  • Develop analytical, decision-making, communication, and negotiation skills for success in this area.
  • Supplement curriculum with courses in supply chain management or logistics.
  • For federal government positions, become familiar with the application process. Maintain a high grade point average and plan to complete a federal internship.
  • Be prepared to start in assisting positions and work your way up.
  • Research available certifications such as those offered by the American Purchasing Society.

Area

Social Media Management

  • Strategy
  • Content planning
  • Community management

  • Marketing and promotions
  • Blogging
  • Copy writing

  • Search engine marketing
  • Online customer service

Employers

  • Public relations firms
  • Marketing agencies
  • Advertising agencies

  • Social media management companies
  • Media outlets
  • Corporations in a variety of industries

  • Web application companies
  • Freelance

Strategies

  • Seek experience with social media platforms and location-based social media sites.
  • Be adept at learning new technology and tools quickly. Stay abreast of industry news.
  • Complete an internship marketing or social media.
  • Volunteer to maintain social media for campus organizations.
  • Develop communication, creativity, relationship- building, and project management skills.
  • Take courses in journalism, copy writing, and technology.
  • Research an industry of interest to learn about its social media presence.
  • Establish an online presence for yourself, and use it in your job search.
  • Learn how to effectively manage negative press.

  • Entry-level/Management-trainee
  • Employee supervision
  • Human resource management
    • Recruiting/Staffing

  • Project management
  • Team management
  • Information management

  • Operations supervision
  • Middle management
  • Top management

Employers

  • Nearly every type of organization across industries offer management positions:
    • Banks and financial institutions
    • Retail stores
    • Restaurants
    • Hotels

  • Continued:
    • Service providers
    • Healthcare organizations
    • Manufacturers
    • Software and technology companies
    • Educational institutions

  • Local, state, and federal government
  • Nonprofit organizations
  • Self-employed

Strategies

  • Be prepared to start in entry-level management trainee positions or corporate rotational training programs.
  • Gain related experience through internships or summer and part-time jobs.
  • Work at a retail store or restaurant; advance into an assistant manager position.
  • Get involved in student organizations and assume leadership roles.
  • Demonstrate a strong work ethic, integrity, and a sense of independence.
  • Take courses in a secondary specialty such as marketing or information systems to increase job opportunities.
  • Learn to communicate effectively with a wide variety of people and to work well on a team.
  • Develop strong problem solving skills.

Area

Entertainment Marketing

  • Sales
  • Promotions
  • Marketing

  • Event planning
  • Public relations
  • Social media management

Employers

  • Music industry:
    • Concert promoters
    • Record labels
    • Radio stations
    • Artist management agencies

  • Sports industry:
    • Minor and major league teams
    • College and university athletics
    • Arenas, stadiums, and facilities
  • Festivals
  • Event planning companies

  • Marketing and public relations firms
  • Movie and television industry
  • Theaters
  • Nonprofits focused on arts and entertainment

Strategies

  • Seek multiple internships in area of interest, even if unpaid. Full-time positions are often difficult to obtain and require breaking in at the bottom level.
  • Gain experience in sales to prepare for this field.
  • Get involved with campus entertainment boards or event planning committees or work at the college radio or television station.
  • Volunteer to promote a local band on your campus or in your city.
  • Conduct informational interviews to build a network of contacts.
  • Work part-time or summer jobs at venues that host events or conferences.
  • Plan to relocate to larger cities for the most job opportunities.

Area

Banking

  • Commercial banking
  • Retail/Consumer banking
  • Credit analysis

  • Lending
  • Trust services
  • Mortgage services

  • Branch management
  • Operations

Employers

  • Banks
  • Credit unions
  • Savings and loan associations

  • Financial services institutions
  • Wholesale lenders

  • Housing lenders
  • Federal Reserve banks

Strategies

  • Develop a solid background in business including finance and accounting.
  • Get experience through part-time, summer, or internship positions in a bank.
  • Develop strong interpersonal and communication skills in order to work well with a diverse clientele.

Area

Insurance

  • Sales
  • Claims
  • Underwriting

  • Risk management
  • Asset management

  • Loss control
  • Customer service

Employers

  • Insurance firms
  • Insurance brokers

Strategies

  • Complete an internship with an insurance agency.
  • Talk to professionals in the industry to learn more about claims, underwriting, and risk management. Many entry-level positions exist in these areas.
  • Initiative and sales ability are necessary to be a successful agent or broker.
  • Develop strong communication skills as many positions require interaction with others and the ability to explain information clearly and concisely.
  • There are many certifications in the insurance industry.  Research those relevant to your area.

Area

Real Estate

  • Brokerage/Sales
  • Residential
  • Commercial

  • Office and industrial
  • Farm and land
  • Property management

  • Appraising
  • Land development

Employers

  • Real estate brokers and firms
  • Banks
  • Appraisal firms

  • Apartment and condominium complexes
  • Leasing offices

  • Developers
  • Large corporations real estate departments

Strategies

  • Research the process of becoming a real estate broker through the National Association of Realtors. Every state requires a combination of real estate courses, passing an exam, and other criterion to gain a license.
  • Obtain sales experience through part-time, summer, or internship positions.
  • Develop an entrepreneurial spirit as nearly 60% of brokers and agents are self-employed.
  • Be willing to work evenings and weekends to accommodate clients’ schedules.
  • Investigate apprenticeships in appraisal if that is an area of interest.

General Information

  • Most entry-level positions for marketing majors reside in sales.  After gaining more experience, professionals can move into marketing management.
  • Marketing is good preparation for graduate study in business.  An MBA can lead to greater opportunities, particularly in areas of brand management and market research.
  • Gain as much relevant experience as possible through internships or summer and part-time jobs.
  • Join the American Marketing Association student chapter and seek leadership roles.
  • Develop excellent communication skills and the ability to work well with others.
  • Conduct informational interviews with or shadow professionals in careers of interest to learn about the field first hand.
  • Engage in personal networking to increase job possibilities.
  • Look for companies that hire new graduates into rotational training or corporate leadership development programs to gain exposure to multiple functional areas.
  • A willingness to relocate often opens more entry-level opportunities.