Agricultural Leadership, Education, and Communications

Agricultural Leadership is the study of leadership theory and its application within agriculture. Agricultural Leadership focuses on the development of leadership and communication skills, agricultural and natural resources management, and ways that the agricultural industry interacts with its community.

Education

Common Career Paths

  • Teaching
    • Secondary
    • Postsecondary
    • Nonformal
  • Educational program development and evaluation
  • Extention
  • Educational administration
  • Educational research

Employers

  • High school agricultural education programs
  • Middle school agricultural education programs
  • Career and technical training institutes
  • Extention
  • Nonprofit organizations
  • Curriculum development companies
  • Colleges and universities

Strategies

  • Obtain licensure for public school teaching positions
  • Enroll in a variety of agricultural content courses
  • Network with professional organizations related to agricultural education like the Tennessee Association of Agricultural Educators
  • Seek leadership positions in campus organizations related to agricultural science and natural resources like Collegiate 4-H, Future Farmers of America (FFA), Block and Bridle, etc.
  • Work with youth through volunteer positions or summer internships with FFA programs, 4-H programs, camps, scouts, YMCA, YWCA, and other nonprofit organizations
  • Earn advanced degree to:
    • Teach at post-secondary levels
    • Work in educational research
    • Work in educational administration

Community Engagement and Leadership Development

Common Career Paths

  • Agricultural extension
  • Family and consumer sciences education
  • 4-H and youth development education
  • Economic and community development

Employers

  • Cooperative extension system (national)
  • Extension services within states
  • Universities
  • Nonprofit organizations
  • Youth organizations
  • Foundations
  • Museums, nature centers, zoos
  • Outdoor education centers
  • Agribusiness firms
  • Production industries
  • Food retailers and wholesalers
  • Financial institutions
  • Local, state, and federal governments:
    • Forestry Service
    • Department of Agriculture
    • National state parks and reserves

Strategies

  • Choose an area of interest (business, government, community development, youth development, family and consumer science, etc.) and gain relevant experiences through internships, volunteer positions, or summer jobs.
  • Gain experience working with children and adults of varying ages.
  • Get involved in campus organizations and assume leadership roles.
  • Demonstrate high energy and good problem-solving abilities.
  • Participate in organizations such as 4-H or FFA and seek leadership roles.
  • Develop strong communication skills, particularly public speaking and group presenting, because extension agents must effectively deliver information to people.
  • Take courses in economics and community
  • development.
  • Learn to interpret and create financial and budget statements.
  • Maintain current knowledge of scientific research in the field to provide sound recommendations.
  • Learn to work effectively in teams.
  • Be willing to live in rural communities and to travel within the county. Prepare to work some evenings and weekends.
  • Become familiar with local, state, and federal programs.
  • Learn about social media platforms for communicating and educating.
  • Earn a master’s degree to qualify for higher level positions.

Agricultural and Natural Resource Communication

Common Career Paths

  • Agricultural communications:
    • Public relations
    • Social media strategy
    • Advertising
    • Photograhy
    • Videography
    • Journalism
    • Technical/Scientific writing
    • Sales/Promotion
    • Policy communications
    • Marketing

Employers

  • Local, state, and federal government:
    • Forestry service
    • Department of Agriculture
    • National and state parks and reserves
  • Local, state, and national commodity organizations
  • Advertising and public relations firms
  • Consulting firms
  • Universities
  • Extension services (e.g., 4-H, County extension agents, etc.)
  • Professional associations
  • Agribusiness firms
  • Youth organization
  • Foundations, museums, nature centers, zoos
  • Nonprofit organizations
  • Wildlife organizations
  • Agricultural magazines and websites
  • Newspapers and other publications
  • Farm radio and television stations

Strategies

  • Earn a minor or take additional courses in areas such as journalism, advertising, or graphic design.
  • Build strong written, visual, and oral communication and storytelling skills.
  • Learn to use industry standard software for graphic design, videography, photography, and web.
  • Demonstrate best practices for strategic communication using a variety of media channels.
  • Participate in related student organizations and seek leadership positions. Volunteer to write newsletters, maintain the website, or manage their social media.
  • Gain relevant experience through internships, summer jobs, or volunteer positions.
  • Work for campus or local newspapers, radio, or television stations.
  • Get involved with the Agricultural Communicators of Tomorrow.
  • Be willing to relocate for greater opportunities.

Getting Started and Advancing in Major

  • Agricultural Leadership, Education, and Communications provides a broad background for working in the agricultural and natural resources industry.
  • For entry-level positions, a bachelor’s degree is sufficient. A master’s or doctoral degree is often necessary for advancement. Some federal and private agency work, consulting positions, and research positions require a graduate degree.
  • Teacher certification is required for public school teaching and exact requirements vary by state.
  • Obtain volunteer, part-time, summer, internship, or co-op experience in field of study.
  • Develop excellent communication and interpersonal skills.
  • Join a student club or student professional association to network and cultivate related academic interests. Groups related to agriculture include: Collegiate FFA, Collegiate 4-H, Alpha Zeta, Agricultural Communicators of Tomorrow, and Minorities in Agriculture, Natural Resources and Related Sciences (MANRRS).
  • Conduct informational interviews or shadow professionals who have jobs that interest you.